Valuable content
The content that triggers sales the most doesn’t always have to do with product descriptions or ‘buy now’ buttons. Regular, quality blog posts are a great way to build trust, showcase your expertise and create a rapport with your potential customers. Building a successful blog takes time and getting started can be intimidating.
Here are some blog idea starters:
- You can build confidence with your customers with an in-depth story about why you started your business.
- A write-up announcing news about your company or a product or service you might be launching.
- Top 5 or top 10 tips are a simple way to give advice that is easily digestible, while appealing to the needs of specific customers who happen to look for what you have to offer in search engines.
Your blog acts as a tool to educate and inspire your customers, as well as humanizing your business. People have a lot of choices out there and having a brand with a tone and values they resonate with, will ultimately push them to choose you.