South Africa’s Internet Service Providers’ Association (ISPA) highlights three cybersecurity considerations as the annual holiday season approaches. The first concerns the need for citizens to report cybercrime as they would any other crime. When reporting a cybercrime at a local South African Police Service (SAPS) station, it is imperative that the complainant requests that [...]
Be it a blog, an amazing review, a customer review, a social media post, each piece of content and web page you create should drive the customer to a dedicated sales page. Make sure your business website is easy to navigate, has clear ‘shop now, and ‘checkout’ buttons and always directs the customer to the [...]
Social media and email marketing can draw visitors to your site. They can also be used to convert potential customers before they even visit your website. Beautiful images and engaging content can lure customers. Draw out interest in a product, then provide a link directly to the product page to bring them one step closer [...]
If your website visits are not translating to sales, it might be worth analysing how user-friendly your site is. Do pages load fast enough? Is your website mobile friendly? Are there too many obstacles to the final checkout and payment? Does your online business accept a wide array of payments from traditional credit cards to [...]
A frequently asked questions section on your site will not only help further convert visitors into buyers, it will also save you and your team time spent answering common queries. Another way to inspire confidence in your brand is through how-to or instructional guides that include useful information on top services such as web creation [...]
According to an article by Inc., ‘Research shows that 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation.’ Sharing online reviews inspires new visitors to buy. Sharing both positive and negative can give your positive reviews credibility. Your negative reviews must have a response [...]
Yes, as a business owner you should focus on making sales and not giving away things for free but, this strategy works well to draw new customers to your brand. More people than ever are turning to online to find value and having first-time discounts and promotion codes can be a great way to spark [...]
Valuable content The content that triggers sales the most doesn’t always have to do with product descriptions or ‘buy now’ buttons. Regular, quality blog posts are a great way to build trust, showcase your expertise and create a rapport with your potential customers. Building a successful blog takes time and getting started can be intimidating. [...]
You have your website professionally designed, it’s user-friendly and makes your brand shine. But now, you must drive customers to your website. Once they get to your website, you must entice them to stay, interact with and buy your products or services. With the rising number of visitors to your website should come the rising [...]
Running an ecommerce site is a little different to running a brick and mortar store. Here we discuss how to best serve your small-biz customers and win their business again and again. What startup steps might you be skipping? What concepts and strategies are you missing? This e-commerce client success checklist will help you. […]
