A frequently asked questions section on your site will not only help further convert visitors into buyers, it will also save you and your team time spent answering common queries. Another way to inspire confidence in your brand is through how-to or instructional guides that include useful information on top services such as web creation or email management. FAQs can be specific to your products or services, and they can include more general questions that people in your industry often have as they get started. This edges you ahead as an industry expert and can also improve your SEO.